UX is Your Data Telling a Story


I just heard an interview this morning on NPR with a tech startup leader who said, “Data just sits there.¬†We want people who can tell stories. Humans are story-driven creatures.” To me this statement cuts to the heart of the UX (user experience) vs. UI (user interface) debate. Some would say that the distinction is purely academic. I argue that it is very much not.¬†People have their own definitions, but here is mine: UX is your data telling a story. UI is the movie.

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NY Tech Day 2013

NY Tech Day

Earlier today I attended the second annual NY Tech Day at Pier 92 in Manhattan, billed as the “largest startup event in the world,” hoping to network and recruit some iOS developers for IIN. I was blown away by the sheer size of the event. It took hours to see all 400+ booths, weaving through a crowd of thousands of people. Plenty of big names were there, including Microsoft, Box, Shutterstock, Zipcar, Seamless, TheLadders, and General Assembly. A few of the interesting ones that caught my eye were:

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