WWDC 2013 Keynote

The stakes were high for Apple to reinvent itself at this year’s Worldwide Developer Conference, with the tech world holding its breath to see its response after its recent stock and popularity slump. At yesterday’s Keynote address, Apple made several much-needed major new announcements. Ironically, many of the changes in OSX Mavericks and iOS 7 are copied directly from Microsoft, Google, and Palm (!), but that’s nothing new. Remember that Apple is not about being the first, but being the best. Take the iPod, iPhone, and iPad: MP3 players, cell phones, and tablet computers existed long before Apple refined them. Apple removes, refines, simplifies, and then raises the bar. In comparison to Android’s fast, splintered development, Apple can be perceived as slow. This may be why it has fallen out of favor with the tech media in the era of the 24-hour news cycle.

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